What’s In A Name, And More

Coming off a much-needed vacation week, here are a few thoughts on things that happened while I was away:

• Now that Chicago’s Sears Tower is now officially called Willis Tower, will people ever get used to calling it by its new name? That building has been around long enough that its moniker has stuck, even if its original namesake left the building long ago.

Many of Florida’s iconic office towers have gone through renamings in recent years, largely the result of bank mergers. But you’ll still encounter people who call them by their original names. Old habits die hard, I guess. It might be easier to give a building a name that will stick for the better part of a century — say, the Empire State Building.

Flipping Magazine Pages Online

Wait a minute, Mr. Postman! The latest issue of Real Estate Florida is being delivered strictly online.

That’s right, the magazine you look forward to getting in your traditional mailbox is available only in digital format this time around. All of our issues are accessible online so that’s not new, but this is our first edition that you can flip through and read exclusively on your computer screen.

Online or Print? How About Both

I’m sure no disrespect was intended, but when a commercial real estate group in Tampa held its “meet the media” luncheon earlier this month, one of the organizers told me I was intentionally left off the roster. “Since you’re online only, maybe you could come over and talk to us about that sometime,” she said. For added effect, she could have poked me in the gut, too.

The fact is, many of the same people who read Real Estate Florida may notice that our bylines show up more frequently on GlobeSt.com. It actually makes practical sense—both are owned by Incisive Media, and in the interest of doing things more economically this past year, there has been quite a bit of crossover of resources.